From Usage to Engagement to Impact—The Next Frontier in Video Metrics [ACRL/Choice/Alexander Street webinar]
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From Usage to Engagement to Impact—The Next Frontier in Video Metrics [ACRL/Choice/Alexander Street webinar] In-Person
Registration: http://www.choice360.org/librarianship/webinars/event-information-from-usage-to-engagement-to-impactthe-next-frontier-in-video-metrics
When data-driven video acquisition models were first introduced, video providers offered a slew of useful data to libraries about its usage. Metrics included number of playbacks, searches, hours of video consumed, and more.
Over time, additional measures of engagement provided even greater insight. How many video playlists were created? How many times was a piece of content shared on social media or embedded into a learning management system (LMS)?
As we look to the future, providers must offer measures of not just usage and engagement, but of impact. Did students learn? Did faculty improve the course experience? Cost per use and return on investment capture an important but incomplete story. Our mission is to develop meaningful measures of impact for faculty and students engaging with video in the learning and research process.
Join us for a look at the past, present, and future of video metrics, and get a sneak peek at what the future holds. You’ll discover:
• Case studies of how your peers use metrics to analyze video currently
• The effect of mobile devices on video use, and
• How new on-screen measurement tools can inform learning outcomes
- Date:
- Tuesday, October 18, 2016
- Time:
- 2:00pm - 3:00pm
- Time Zone:
- Eastern Time - US & Canada (change)
- Location:
- Online
- Categories:
- Vendor presentation
Speakers:
Kyley Caldwell, Sales Manager at Alexander Street, has been working in the academic publishing industry for seven years in various sales roles. With a master’s degree in English and Women & Gender Studies from Brandeis University, Kyley is especially motivated by the company’s motto of “making silent voices heard.” Combining what she’s learned during her time in academia, behind a library circulation desk, and in the publishing industry, she helps libraries navigate the ever-changing landscape of electronic resources and streaming video.
Keith Allen is Vice President of Sales, Key Markets at Alexander Street.